Ahead of the 2024 Kentucky Derby, learn how ornate hats became the race's trademark fashion, spawned contests and boosted the hat-making business.
What began as an elite custom morphed into a grand show of symbolic reverence, as the Derby played host to some of the most diverse displays of head wear worldwideSeersucker suits, floral dresses and bright colors abound, but racegoers famously elevate their style to another level with their grand collection of hats.
When Meriweather Lewis Clark Jr., the grandson of legendary explorer William Clark of the Lewis and Clark expedition, founded the Kentucky Derby, he wanted to bring elegance and class to American horse racing, inspired by the grand races ofDefying social norms that excluded women from places men were gambling, he marketed his race to the fashionable upper crust.
"When I first opened the boutique, I made one or two hats for the Derby," said milliner Linda Pagan, who owns The Hat Shop in New York and has been creating one-of-a-kind Derby hats for close to 20 years."Now, it is the biggest month of our year."
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