The staying power of Joe Kapp's 'The Toughest Chicano' Sports Illustrated cover

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The staying power of Joe Kapp's 'The Toughest Chicano' Sports Illustrated cover
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Joe Kapp, the former quarterback and coach once labeled 'The Toughest Chicano' by Sports Illustrated, made a big impact as a Latino role model.

He’s framed from the chest up, the No. 11 on his rumpled purple Minnesota Vikings jersey barely visible. The sky behind him is blue, but the midday sun is blasting down on his face. The player is squinting, he has sweaty, shaggy hair with a couple of strands of gray, and his mouth is open and gasping. Scars decorate his chin.Minnesota Viking quarterback Joe Kapp is hauled down by Kansas City’s Jerry Mays as another KC player moves in during the first half of Super Bowl IV on Jan.

One of them must’ve mentioned Kapp, because the brief sketches about his career that I came across stuck with me. His short, punchy name, of course. The general impression I got that while he wasn’t the most talented of players, he remained a fierce competitor.

I was already politically awakened but still trying to figure out how I belonged in Southern California. Calling myself a Chicano didn’t vibe with my rancho libertarian ethos, which felt the term was an antiquated one only leftists used. Minnesota Vikings quarterback Joe Kapp is lifted high into the air by the Green Bay Packers’ Lee Roy Caffey after tossing a pass on Dec. 3, 1967, in Minneapolis.

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