Netflix, HBO Max and others are investing in Spanish-language content to target U.S. Latinos and Latin American markets.
, in a move to create a Spanish-language supergiant as competition ramps up.
It’s easy to see why streamers and studios see a gold mine. Latinos consistently accounted for a disproportionate amount of moviegoing before the pandemic, yet they are, including at Netflix, as my colleague Fidel Martinez has written in his newsletter, the Latinx Files. “I am hopeful that Hollywood is waking up and that changes will come, and that [the] Hollywood-so-white [movement] will soon also mean thinking about Latinos,” Esparza said at the time.Better late than never? There are signs that the streaming-obsessed entertainment industry is starting to catch on.
“These days, viewers often feel that series repeat themselves,” he wrote in an email. “‘This crime scene rings a bell, I’ve seen it elsewhere. And that police officer looks familiar as well.’ It becomes complicated to create brand new characters, so our Latino gaze, as applied on our fiction, has also added some freshness for other cultures.”
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