Alistair Mokoena went from starting his own sneaker-cleaning business in school to running Google in South Africa.
Alistair Mokoena went from a sneaker-cleaning business, which he started with his friends in school, to being the Country Director of Google South Africa.
His older brother loved the American medical sitcom Doogie Howser and set his sights on a career in medicine. “Now, that’s an incredible business because it’s a microcosm of large organisations. It’s customer experience, it’s sales, it’s marketing, it’s supply chain management – because you’re ordering, you’re replenishing stock, and you’re selling with a smile,” he said.
Mokoena attended Mmabatho High School in Mafikeng, where he unexpectedly gained some business experience. After completing his high school education in 1992, he was torn between pursuing business and law and settled on studying a BCom Law and LLB at Rhodes University. Mokoena joined Tiger Brands in January 2002 as a Senior Brand Manager and held this position until April 2004.
He then became Managing Director at FCB International before going to work at Ogilvy Johannesburg, where he became CEO in 2017.In April 2020, Mokoena was appointed Google’s Country Director for South Africa, replacing Luke McKend, who had left the company in 2018 to head up LinkedIn for Africa.
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