Like media moguls before him, the world’s wealthiest person now owns a personal mouthpiece with Twitter. It may prove more potent at influencing public opinion than traditional news outlets.
s long as there has been mass media, wealthy people have tried to use it to shape public opinion to their own interests. In the era of pamphleteering, Thomas Jefferson secretly funded scores of writers who excoriated the likes of Alexander Hamilton and John Adams. In the age of newspapers, William Randolph Hearst boasted that he was responsible for the Spanish-American War. In the cable news era, Rupert Murdoch used Fox to reshape conservative politics around the globe.
Shaping public views “is his core competence. It’s his magic,” says longtime analyst Michael Dunne, whose ZoZo Go consultancy works with auto- and partsmakers. “He may be thinking, ‘I’ve always been good at this. Now if I own my own platform, where can I take things?’”
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