'House of the Dragon' star Matt Smith fronts Paul Smith's fall 2023 and spring 2024 campaigns.
” star made an appearance at the Paul Smith show in June when the Paris men’s spring 2024 shows were taking place.“Paul Smith has provided classic, inventive and colorful tailoring for years. At its heart is the brilliant legend that is Paul Smith himself. To work with him and get to know him personally has been a complete honor,” said the actor.
“He continues to push boundaries in life and art making Paul Smith a consistently iconic British brand. Not to mention utterly stylish,” he added.. He said “of course the suit is still vital, and very relevant; we sell a lot of them. In fact, we sold 20 in our shop on Saturday.”
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