Asata Maisé’s decade of hard work is finally paying off, devineblacksher writes
Photo: Joshua Kissi Asata Maisé describes her current design aesthetic as “a frivolous nod to the past” — a vibe that feels especially refreshing right now, when the present is frequently exhausting. The Delaware-born designer’s clothes are eccentric and playful, referencing psychedelia, California surf culture, and classic movies.
“I had a headache that whole day,” says Maisé. “I was always super-small and shy, so I was sitting in the farthest corner in the back with all of this chaos going on around me. None of the models fit my clothes because I made all my clothes fit me, and I’m super petite. It was a nightmare and I was freaking. My mom came backstage and asked someone to point her to the farthest corner because she knew I would be there, and she helped me calm down and regroup myself.
Photo: Joshua Kissi A few years into her L.A. experiment, Maisé felt it was time to focus on developing her label, so she launched a shop on Depop. She sold a mix of vintage designer pieces as well as her own designs, which included menswear. Slowly, she began to grow her fanbase. Last December, Maisé moved to New York City to try to get more exposure for her work but quickly realized she wanted to apply for the CFDA/Vogue fashion fund.
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