Designers explain how bottles affect your perception of the scents inside.
Imagine being asked to capture a landscape with so much color, texture, and detail that the picture springs to life on canvas, transporting even the most casual observer to that exact location and moment in time. The only catch is that you can't see the place you're supposed to illustrate, and no one is able to describe it to you, either. That's because technically, it doesn't exist yet.
The idea of working from a blank canvas may have its artistic appeal, but it doesn't necessarily translate into creative freedom for bottle designers. If anything, it requires them to be even more thoughtful and deliberate in their approach. "I can design you a beautiful bottle, but there are billions of beautiful bottles out there," says Baron. "That isn't the point.
It might not seem logical to think that a perfume's image is more important than its smell, but then again, the fragrance industry hasn't grown into a multibillion-dollar affair by selling us cold, hard facts. Just consider:rarely performs well in blind smell tests; our modern sensibilities are accustomed to lighter, airier compositions. But housed in its classic glass flacon, the fragrance is a global best seller.
The trick is to design a bottle that resonates across the board — no small feat. A perfume can mean anything to anyone. Nina Ricci L'Air du Temps reminds me of my mother; it reminds my mother of balmy summer nights in Austria. But the bottle itself is a fixed quantity. It feels the same in our hands, it looks the same on our shelf, and it releases the same nimbus cloud of scent. It connects us.
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