PEOPLE Style Editor Hedy Phillips explores the world of costume design in Hallmark Christmas movies, revealing how costume designer, Andrea Nielsen, creates those coveted looks. From sourcing techniques and storage solutions to reusing items strategically, the article offers a behind-the-scenes glimpse into the magic of bringing those festive wardrobes to life.
Hedy Phillips is the Style Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in POPSUGAR, HelloGiggles, Reader's Digest and more.They're feel-good stories that transport you into wintry destinations and provide festive happy endings. What's not to love? It's why people likeThere's something about a Hallmark movie that just brings you joy — and there's something about the wardrobes that is both attainable and aspirational.
Nielsen says he's tried to "pare down" his personal storage unit to pieces that he knows he'll be able to reuse, like tuxedos, jeans and neutral outwear because everything else is too specialized to be repurposed in future movies.. So it was kind of like a cool thing to use it not in a period setting," Nielsen shares.
"I shop at quintessential Americana brands like J.Crew, Brooks Brothers and Banana Republic, because they're very classic," he says. "I also try to keep things classic and timeless. That way you can watch these in 10 years and it doesn't look super dated.""Across the board, your cozy, relaxed look is always going to be jeans and a sweater."
"It's so fast," he says. "And if you're ahead on one day, they could pull a scene up so you have to be ready for everything, which is why I don't do multiple fittings throughout the process. I do one mass of one in the beginning so I can understand the scope of everything visually."
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