A 'long campaign approach' has proven for the last decade that it is more likely to win close elections than the focus on the federally designated official Election Day.
Many Republicans will be shocked to learn that Election Day 2024 happens long before Nov. 5. In fact, it hurts the Republican cause – and the elections of President Donald Trump and House and Senate Republicans – to focus narrowly on Nov. 5. The first election dates are Sept. 16 in Pennsylvania and then Sept. 20 in Minnesota and South Dakota. The next election days are Sept. 23 in Mississippi, and Sept. 24 in Missouri.
Here's an example of why this matters: In 2022, the Republican Senate campaign in Pennsylvania was focused on Election Day in November. The campaign did not begin advertising until long after early voting had started. As a result, 40% of Pennsylvanians had already cast their ballots before the first major Republican ad had aired. This pattern was not unique to that race. Republicans have a history of failing to get the vote out early. This has a compounding negative effect.
The Democrats have focused on early voting in large part because they want to be able to identify everyone who has not yet turned out. That way, they can focus on phone calls, direct mail, text messages, and even visits to remind those voters that they should vote. They keep it going until the people vote, and their name comes off the list. Republicans have a history of failing to get the vote out early.
Turning around the Republican attitude, getting people to vote early, and creating a new commitment to win the vote throughout the campaign will require new focus and determination. Every time we focus on Election Day, we undermine and weaken our chances of winning the early vote. As my friend and former U.S. Ambassador to Luxembourg Randy Evans suggested in a recent paper, Republicans should start by focusing on 'winning day one of voting.
serious win from day one approach will significantly increase the likelihood of Republican victories in 2024. And it is the right response to the campaign world the Democrats have built. The time to change is now. CLICK HERE TO READ MORE FROM NEWT GINGRICH
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