The secret behind Brentwood’s longevity as the local brand turns 50

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The secret behind Brentwood’s longevity as the local brand turns 50
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Very few local brands have been established and gone on to have as telling an impact on indigenous South African culture as the heritage brand Brentwood.

From sporty golf shirts to stylish formal wear, Brentwood is a name that’s become synonymous with gentlemanly elegance.

Yet another way that this brand has captured the Zulu culture has been through embedding itself into the Maskandi and isicathamiya musical genres. Inkabi rap founder and Brentwood ambassador Siyabonga Nene relates how he was introduced to the brand through his line of work and his father. Picture: Supplied

He explained that he was a part of the taxi industry for a very long time and as such what other colleagues considered stylish rubbed off on him. “For traditional Zulu men, ibheshu has always been the go to regalia for any Maskandi or isicathamiya ensemble but now when you think of and Maskandi group you can just identify them by their Brentwood designs,” said Nene.

Even the much younger attendees such as content creator, and the ever so elegant Bonolo Modise concurred that it was in the history of the brand and the role it played in the past where Brentwood has drown its longevity.

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