The Saudi Fashion Commission Makes Its Pitch In New York

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The Saudi Fashion Commission Makes Its Pitch In New York
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The Vision 2030 plan has the kingdom investing in fashion with an opportunity to build from the ground up.

Miu Miu Blended Surfers, Geeks and Preppies for SpringEntrepreneurs, investors, government officials and more gathered at The St. Regis New York for the latest stop on the Saudi Fashion Commission’s roadshow, which shined a spotlight on the kingdom’s efforts to build an apparel industry from the ground up. WWD moderated several conversations at the event.is one of the industries getting a big boost under the country’s Vision 2030 plan to diversify its economy beyond oil.

Fern Mallis, Avril Graham, Susan Rockefeller and Federica Marchionni were among the New York-based attendees in the crowd, which also included a raft of young Saudi fashion and tech entrepreneurs who were clearly ready to both build at home and take their place on a global stage. Thakran said that fashion executives wanting to understand the Saudi market and maintain a long-term business there have to visit and walk the streets.

Often brands from Indonesia, Asia and Saudi Arabia are eager to open a store in Paris or New York, but wind up “losing so much money” for that one store in lieu of investing in what could have been 10 stores in a local market, he said. “Go to the West or any country when you are fully ready. All of this is easier said than done. It’s all about small, small details and getting all of them right.”

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