The Sandbox co-founder explains how the metaverse has evolved for brands: Web Summit 2022

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The Sandbox co-founder explains how the metaverse has evolved for brands: Web Summit 2022
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Cointelegraph spoke with borgetsebastien, co-founder and COO of TheSandboxGame decentralized metaverse at the WebSummit tech conference in Lisbon to understand the evolution of the metaverse.

series, Katy Perry, Snoop Dogg and more have joined in metaverse investments or participation.

“It is not just about the influence and the reach of the celebrity or the brand. It’s all about the content — the characters, stories and locations that people are familiar with and want to interact with.”

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