The Russian bank, the Bruce Willis ad and the $900m sanctions battle

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The Russian bank, the Bruce Willis ad and the $900m sanctions battle
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Ministers warned that millions owed after alleged fraud by ex bosses of National Bank Trust could help fund Putin’s war effort

Bruce Willis was the face of National Bank Trust’s 2011 ad campaign.In one of Russia’s most high-profile marketing campaigns, film starappeared in cinematic advertisements with a car chase and a rooftop rescue, ending with the slogan, “Trust is just like me, but a bank.”

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