Rivian's design boss gives a behind-the-scenes look at how the startup came up with the R1, R2 and R3.
Though it’s only been producing consumer vehicles for three years, Rivian’s doe-eyed full-size R1T pickup and R1S sport utility vehicle are distinct and recognizable enough to feel familiar.
I posited that one of the key design-derived means of ensuring the company’s profitability could result from its vehicles’ elemental, nostalgo-futuristic appearance, allowing it to amortize its product over longer generations without their looking archaic. I cited the recent R1 update, which barely altered the truck’s/SUV’s exteriors. Hammoud concurred. “I think we didn't need it,” he said, “because the design was so simple and timeless that it didn't look old.
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