Metrics show that viewers are spending more time watching Tubi, the free ad-supported streaming service, than other platforms like Max, Peacock, and Paramount Plus.
The rise of free, ad-supported streaming television seems to have little to do with what’s playing — and more like how it’s playing. Metrics compiled by Bloomberg suggest that people really do just like to leave their TVs running in the background while working around the house or scrolling through social media. As shown in the below chart from Bloomberg, viewers are spending more time watching Tubi , the FAST service owned by Fox, than Max, Peacock, and Paramount Plus.
While these metrics don’t go into why Tubi’s viewership is on the rise, I can only surmise that it’s because of two reasons. One, Tubi is completely free, and two, people like to throw their TV while doing other things. My colleague Alex Cranz has already highlighted just how freeing it is to use a FAST service, as you can just jump right into a random show without worrying about keeping up with a particular storyline.
Streaming Television Tubi Ad-Supported Viewership Trend
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