Younger fans are increasingly turning to social media and video platforms for sports content, watching highlights, engaging with influencer commentaries, and joining online communities. This shift, driven by competition from streaming services, presents opportunities for traditional broadcasters to adapt and create new, engaging formats.
A growing number of younger fans are turning to social and video platforms to watch highlights, listen to live influencer commentaries and engage in communities built around sport.
The world of live sports is undergoing a transformation as people use more screens to curate their own broadcast experiences.say they use second screens during live broadcasts, as they discuss the game with friends or check social media. A growing number of younger fans, meanwhile, are turning to video platforms to watch highlights, listen to live influencer commentaries and engage in communities built around sport.
"In European markets like Germany, France, and Britain to an extent, there's been a lot more stagnation," Ben Stevenson, head of insights at research firm SportBusiness, told CNBC."Media revenues in these markets have declined post-Covid and teams or leagues have tended to prefer the guaranteed viewership that comes with traditional broadcast deals.
The format's success saw CazéTV secure the rights to broadcast 50% of the FIFA 2022 World Cup games on Casimiro's own Twitch and YouTube channels. LiveMode co-founder Sergio Lopes told the StreamTime Sports podcast, Casimiro's livestream was watched on 48 million different devices, as people tuned in to get the streamer's reaction to every pass or play.
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