Susie Wiles, Trump's de facto campaign manager and incoming chief of staff, has brought a sense of calm and order to Trump's chaotic political world. This article explores her rise to power and her relationship with Trump, highlighting her unique ability to navigate his unpredictable personality and steer his political agenda.
An underappreciated aspect of Donald Trump 's 2024 campaign was the absence of the constant, almost expected internal drama that had defined his 2016 and 2020 campaigns. This relative calm, according to those who covered the campaign, was not coincidental. The personnel manning the 2024 campaign were steady, and leaks about Trump losing his mind in screeching anger were fewer. The boss himself seemed less interested in playing out his frustrations with his staff in broad daylight.
And the campaign—while not necessarily the candidate on the stump—relentlessly stuck its paid advertising to two or three effective messages, rather than jumping around the board. This was not the circus of Trump's first two runs. That reality would largely be attributed to Susie Wiles, Trump's de facto campaign manager and incoming chief of staff. You probably don't know much about Wiles. That's certainly true compared with other Trump campaign managers or chiefs who had their own tabloid (or legal) sagas, like Kellyanne Conway, Paul Manafort, Mark Meadows, or Corey Lewandowski. That's by design. Wiles, though she has been accompanying Trump in her trademark, mirror-lensed aviators across the country, doesn't give many interviews, doesn't do cable news hits, and doesn't speak at rallies. That disinterest in using Trump as a vehicle for her own stardom has kept Wiles in Trump's orbit since the beginning, almost 10 years ago. A longtime Florida-based political operative and lobbyist, Wiles managed Trump's Florida campaign in 2016 and 2020 before taking over his political operation in 2021, and eventually running his 2024 campaign.Wiles’ specialty, unsurprisingly, is in bringing order to chaotic situations led by flawed principals. She righted the ship managing Rick Scott’s gubernatorial campaign in 2010, and she did the same for Ron DeSantis’ gubernatorial campaign eight years later. Not long after DeSantis narrowly won that race over Democrat Andrew Gillum, he sought to bury Wiles. While the details are murky – that she was taking too much credit for his win; that she was leaking; that she was too close to Scott, who had a frosty relationship with DeSantis – DeSantis let Wiles go and discouraged the Trump 2020 campaign from retaining her. (Trump ultimately ignored him.) It proved to be a catastrophic move, ceding to Trump the central person who had a road map, and a motive, to destroy DeSantis years later. As Michael Kruse notes, DeSantis’ team saw Wiles as a social awkward freak—but they were certain it was Wiles’ doing. When DeSantis dropped out of the primary in January 2024, Wiles told Kruse, “A group of people are here for a reason. That reason wasn’t to destroy Ron DeSantis.” The question of how these two—a vulgar revolutionary and a soft-spoken, polite epitome of the GOP old guard—have stayed together for so long, with such limited drama between them, can baffle observers. But the relationship works because Wiles understands Trump, and she does so without trying to steal his spotlight and by keeping disagreements she may have with him private—and she stayed loyal to him in his worst days after January 6, 2021. For Wiles, meanwhile, staying with Trump has put her to the very top of her profession, something that political consultants tend to appreciate. She understands that she neither could nor would change Trump. But in a way that no one else can, she can harness the unstable compound.
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