The Real Relationship Hustlers of TikTok

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The Real Relationship Hustlers of TikTok
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TikTok is host to one of the most influential, fastest-growing online industries: relationship misinformation.

For Blaine Anderson, finding the right partner is all about savvy marketing, which “great guys often SUCK at,” a note on her website exclaims. She has hacks for every possible scenario that can, and will, arise during the dating process: how to text like a “high-value man,” what first-date mistakes to avoid, how to make women obsessed, and the best ways to attract them without talking. In case you were curious, it starts with good posture and grooming.

This, Sharabi describes, is “false or misleading information about relationships that can’t be evaluated using scientific data and which may perpetuate harmful stereotypes.” The increased spread of questionable dating advice is having real-world consequences. According to the Flirtini study, 46 percent of people faced relationship struggles after following TikTok advice, with 23 percent saying it led to a break up.

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