A boxing tournament in Spain didn’t need the Fresh Prince’s help to become the most popular stream in the platform’s history.
Every summer, the Spanish Twitch streamer Ibai Llanos hosts a livestreamed boxing tournament called “La Velada del Año” . In just four years, it’s gone from a relatively small event featuring matches between a few influencers from Spain, to an enormous global phenomenon featuring over 20 combatants and a host of musical performers. A record-breaking 5.9 million Twitch users tuned in to see this year’s event, held last Saturday at a packed 80,000-seat stadium in Madrid.
Ibai Llanos himself, who serves as the MC and commentator for the evening’s matches, first achieved success on Twitch as a Spanish-language League of Legends announcer. He’s parlayed his streaming success into a media empire, including a televised talk show and cofounding the Kings League, a soccer league that optimizes the game for streaming by adding video-game-inspired rules like power-ups.
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