Don't blame the composer who wrote it.
by Richard Mainwaring. © 2022 by Richard Mainwaring. Used with permission of the publisher, Sourcebooks, Inc. All rights reserved.
The company is Apple, and the genius aural logo is the start-up chime of an Apple Mac computer. It has a strikingly unique sound that most of us instantly recognize, though few can explain why; it is, after all, just one simple synthesizer chord. One clue to its singularity is that it’s out of tune. It’s not a C chord, an A chord, or a D chord. Its most recent variant is neither an F major chord nor an F♯ major chord ; the F of the Apple chime is somewhere in between the two.
“I added a third at the top and it just rung nicely with all the other partials. It made it a bright tone. Psychologically, we are hearing that and it doesn’t sound resolved. It felt like you were lifting up, which I was intentionally trying to do.” Reekes also spent a considerable amount of time experimenting with the sound of the chord, adding all kinds of effects, including chorus and reverb .
“So how did you detune the whole chord by a quarter tone in order to make the chime so distinctive?” I asked. “Did Apple say, ‘It’s a great marketing thing; we’re gonna stick it in the cracks of the piano where nobody else occupies that frequency space’?”“You’re overthinking it,” he responded. “As far as I’ve been able to piece this together, it’s a f ***up.
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