The Real 'Gurus' Behind Instagram's Popular Affirmation Accounts

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The Real 'Gurus' Behind Instagram's Popular Affirmation Accounts
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How accounts like @affirmations and @moonomens are building a cult-like following.

are relatively nameless and faceless but have garnered 4.2M and 213K followers, respectively. They similarly provide jewels of wisdom to their large followings but without any real visual presence of who’s behind the candelabra.

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