Facebook Is Re-Building A Version Of Itself On Instagram
and troubled by an ongoing decline in usage among teens and millennials, Facebook's leadership seems to be trying to recreate its flatlining social network on Instagram, its younger, hipper, money-making, and still relatively scandal-free arm.
Since its acquisition by Facebook in 2012, Instagram has been steadily porting over Facebook features: video, tagging, albums, advertising, and private messaging. With stories, it has cloned ephemeral photo and video sharing from its primary competitor, Snapchat. , through shopping tags, which are like Facebook’s “Shop Now” ad modules except they don’t look like ads. Today, Instagram said select influencers could start adding those shopping tags to their posts. .
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