Who would've thought these two royals would become the ultimate fashion influencers?
Compiled from searches carried out by 100 million customers on the platform over the past 12 months, the announcement thatin November 2019 prompted a 52% spike in views of faux fur products.
The Queen’s pledge reflects an overall shift towards more conscious, cruelty-free fashion. The past year has also seen a 69% surge in interest around 'leather' - a preferred term, it seems, to 'faux leather' - which according to Lyst averages 33,100 searches per month. Interestingly, demand for 'eco vegan leather' has also been increasing over the past year, suggesting that shoppers are becoming aware of the fact that not all vegan options are environmentally-friendly.
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