While watching a Super Bowl commercial, prisoners encounter a QR code for the first time, leaving them confused and curious about its purpose.
In 2021, while watching a Super Bowl commercial on a TV bolted to the wall of a cell block, I saw something I had never seen before. A checkered black-and-white square appeared at the center of the screen. The weird little square—which I now understand was a QR code—made no sense to me or my incarcerated peers, and no one from the commercial was explaining it. I vaguely recalled seeing similar symbols in magazines and on some products from the prison canteen, but not what they were for.
When I finally asked a friend on the outside about the mysterious symbol, she explained that people took pictures of it to gain access to information. I felt ignorant and out of touch. My primary source for information about tech in the outside world—TV commercials—had failed me. For more than 25 years, I’ve been in prison, where TV is a staple of prison life as essential as staff and more immutable than any rehabilitative program. Cell-block televisions are equal parts library, time machine, and mecca, instructing the incarcerated in the ways of the world they aspire to return t
Super Bowl Commercial QR Code Prisoners Technology
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