From shooting up Chanel bags to casting bronze Balenciaga pumps, Sylvie Fleury has been turning fashion on its head for more than three decades.
looks she wore throughout the 80s and 90s. In fact, she’s even collaborated with brands — though not quite in the way that most artists collaborate with brands today. In the aforementioned video work, for example, the bags she shot — 22 of them, to be precise — were, in fact, donated to her by Chanel for the specific purposes of creating the artwork.
**For sure. It’s also quite a powerful advertisement, really — you'll never forget a Chanel bag after seeing someone take a shotgun to one. **It’s kind of when creating desire became just as — if not more — important as the product itself, right?
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