Why are faces perceived as more beautiful when they are half obscured?
A team at the Arecibo Observatory in Puerto Rico took this range-Doppler radar image of Asteroid 1998OR2 on April 17.The Arecibo Observatory in Puerto Rico recently tracked an asteroid hurtling towards Earth: Its closest approach was on April 29, but it's due for a return in 2079. Then it will pass about 3.5 times closer to Earth than it did this year; astronomers explained it was therefore vital to investigate its orbit precisely.
For example, in one of the first images sent back from the 1976 Viking 1 mission to Mars, an eerily strong likeness of a human face appeared, which scientists put down to a trick of the light cast by shadows across the planet’s surface. Evolutionary pressure explains why we are programmed to lock on to faces in our environment, and to process the mental state of people around us, by analyzing their facial expressions. There is clear survival value in noticing from a frown that someone is getting angry with us, long before they throw a spear, or dump us as lovers.
The authors, Javid Sadr and Lauren Krowicki, calculate that their effect is so mathematically robust that they can confidently declare that “50% less face” produces “40% more attractiveness." Anna Wintour, the editor of, who knows a thing or two about feminine beauty, always wears trademark super-sized dark sunglasses, obscuring half her face.did not conceal the face horizontally, as a face mask would. Instead the face was obscured vertically on the left- or right-hand side.
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