The psychology of hair-dye panic buying during the coronavirus pandemic, explained: 'Hair does matter'

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The psychology of hair-dye panic buying during the coronavirus pandemic, explained: 'Hair does matter'
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While it might seem like either an oddly-timed explosion of vanity or an extreme reaction to boredom, there’s likely something deeper going on here.

Adds Vivian Diller, Ph.D, a clinical psychologist who specializes in female identity, “We all know that looking good and feeling good are closely intertwined. It's a psychological fact and doesn't change, regardless of what's going on around us. When we look good, we feel good. When our hair is unruly or we see gray roots surfacing, it unsettles us.

For women who color their hair, she says, “there is a certain kind of panicking going on there. What do you do when the gray emerges — after many years of trying to keep that not visible.” And for those who have taken the buzz-cut approach?

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