The Pros and Cons of Digital Fashion Week

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The Pros and Cons of Digital Fashion Week
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“Tt’s already clear that this provisional system of digital shows, along with a schedule that sprawls into late November, is not good for fashion. In short, the future sucks,” writes CathyHoryn

Photo: Courtesy Simone Rocha/SIPA/Shutterstock Yesterday, before talking to the London designer Simone Rocha on Zoom, I turned the last of the summer tomatoes into sauce. Later, between emailing several publicists in New York and Paris, I staked some new trees in the yard.

Photo: Courtesy of Simone Rocha But it’s already clear that this provisional system of digital shows, along with a schedule that sprawls into late November, is not good for fashion. In short, the future sucks. Rocha decided to hold a small live presentation at the Hauser & Wirth gallery. She had between 20 and 30 editors and buyers scheduled at intervals. “I’d rather show ten actual looks to two people at a time for ten minutes than not being able to show anything at all,” she said. “It felt really important to do that, and in a way that people still felt comfortable. I didn’t want the clothes or the hard work that we put into them to not have their full potential.

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