A European Union office has ruled that a breakaway competition of European soccer clubs cannot be registered under the Super League trademark. It's a victory for Denmark’s top-flight competition.
Marseilles fans hold up banners saying “UEFA Mafia” during the Europa League, round of 16 first-leg soccer match between Marseille and Villarreal, at the Stade Velodrome in Marseille, France, Thursday, March 7, 2024. PRAGUE — A breakaway competition of European soccer clubs cannot be registered under the Super League trademark, a European Union office has ruled in a victory for Denmark’s top-flight competition.
The EU’s Intellectual Property Office based in Alicante, Spain rejected an attempt by the European Super League Company to register the trademark because it is “conceptually identical” to the Super Liga in Denmark. “The Opposition Division concludes that it is clear from the evidence submitted that the earlier trade mark has been subject to long-standing and intensive use and is generally known and has acquired a significant reputation in the relevant market in relation to the organization of sports activities, including sporting events, all in relation to football, where it enjoys a consolidated position,” the ruling said.
“We are very happy that the EU’s trademark authority has agreed that the trademark ‘The Super League’ in the EU will violate the value that the Danish clubs have invested in 3F Superliga,” the Danish league said in a statement on Wednesday.It would have effectively replaced the Champions League — Europe’s elite club tournament — and had the potential to impact domestic leagues given the guaranteed entry of teams regardless of their success in national competitions.
Emboldened by that ruling, organizers quickly revealed plans for the new competition. Real Madrid and Barcelona have been leading the fight to get the new competition off the ground.
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