Ahead of the third year of Bama Rush on TikTok, here's the problem with treating college kids like famous stars.
, a clinical psychologist specializing in celebrity mental health and works as the CEO of the wellness community"Already Famous." Allowing people at home to feel like they're going through an exclusive sorority recruitment process gives them the same psychological feeling as actually being part of it themselves, she notes.
"Influencers have created a social community that's clearly led by a person," Brad Hoos, CEO of influencer marketing agency The Outloud Group, previously told USA TODAY."There is back and forth, and people then want to know more about the individual and they trust and understand them to really be part of that community.
"I had my own little Kris ," Darnell jokes, referencing the Kardashians' famous momager."She was handling it all for me because I was so stressed out."
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