In signing a deal for a docuseries with Colin Kaepernick, Disney has decided that backing the antiracism campaign is profitable
This week Walt Disney, the world’s fourth-largest media and entertainment group, announced that it had signed a deal with former National Football League star Colin Kaepernick, the man whose sporting career was initially ruined when he made the decision to take a knee during the 2016 season in protest against police brutality.
The deal will see Disney-owned sports broadcaster ESPN produce a docuseries about Kaepernick and the struggles he has faced since making his decision and becoming for many an early hero of the Black Lives Matter movement in the US.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.
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