As the industry grows and influencer marketing becomes more widely adopted, questions about return on investment, influencer pricing and the value of influencer marketing for brands have emerged
How much are the services of an influencer worth? It’s a multibillion-dollar question that few seem to know the answer to. We all heard of the six-figure sums that influencers like Kylie Jenner and Cristiano Ronaldo can command per post, and we tend to assume that this has a direct correlation with the number of followers they have.
So if you are a creator who doesn’t have the follower count of Kim Kardashian but are still able to mobilise a committed and fervent audience, you can and should charge a higher fee. An example of this is someone like Andrew Schulz, who has spent years curating a highly engaged audience. Earlier in the year Schulz explained that he had spent his life savings buying his comedy special back from Netflix after a dispute about censorship.
As a rule of thumb, following these guidelines will help creators and brands get more out of their partnerships:
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