Plum blush and lips are trending on TikTok. Here, three top artists reveal how to integrate the rich, moody shade into your daily makeup routine.
. She later joined Vogue, working at the brand for six years, starting as Beauty Writer before evolving into Senior Beauty Editor, overseeing the digital beauty and wellness sections. Valenti graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
As the air gets crisp, nature around us withers, and we lean into darker, deeper hues, plum is the perfect makeup shade to have in the mix. “Plum instantly brightens the eyes and skin in the darker, gloomier months and looks great with wintery fabrics and color palettes,” says, the global artistic director of Bobbi Brown.
This might be why it’s having a moment on TikTok, with thousands of creators leaning into the shade, from variations on wintery plum color statements to shimmery looks inspired by“I often reach for plum eyeliners instead of the harsher black kohls; it creates a soft depth to the eyes and brings out eye color like no other,” says Murray, who has been relying on thefrom her Polished Grunge collection for Bobbi Brown. And trust, you can create an effortless smoky eye in seconds.
“If you’re unsure about going bold, start by dabbing a lipstick onto your lips with your fingertip for a softer, buildable effect,” says Lopez. “You can also apply lip balm first to sheer out the color for a more understated look.” And for shine? Try a swipe ofin Bond— with just a touch of mascara on the eye, and some cream blush is the most modern chic way to update your look,” says Murray.As of late, cream and liquid blushes that supply a fresh, glow-from-within finish are trending.
And for the most harmonious wash of color, you want to be extra mindful of undertones. “The more cool mauve plum tones will suit the fairer skinned, and richer warmer plums look great on olive and darker skin tones,” says Murray.
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