With capital tight, making connections early is more important than ever.
On a recent Thursday evening in New York City, a group of around 15 beauty founders, editors and investors met for a Provence-themed dinner in Chelsea where they connected over lavender-colored cocktails and light bites.
Networking is still critical when it comes to beauty founders raising capital, too. While the landscape has improved slightly, there is still a long path ahead for female founders to reach the levels of funding received by their male counterparts, and start-ups across the board face greater difficulty securing capital in the face of recent economic stressors, according to Pitchbook.
She believes that if a founder is not networked, they’re going to take exponentially much more time figuring out how to get to each individual. Another benefit of networking is that while organizations can recommend investors, only other founders can truly recount what it’s like working with a particular individual or company.
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