This article emphasizes the importance of continuous advocacy for employees by managers, going beyond reactive measures like promotion cycles. It highlights the benefits of proactive advocacy, such as increased engagement, performance, and team growth. The author uses the example of Aiko, a successful marketing executive known for her ability to develop her team members' careers, to illustrate the positive impact of consistent leadership support.
Many managers only begin advocating for their employees when they’re afraid of losing them or when promotion cycles roll around. It’s a reactive approach, and it often comes too late, with managers scrambling to highlight their team members’ strengths only to compete with dozens of others doing the same. The role of a manager as an advocate goes far beyond checking boxes at promotion time.
Her team was known for its engagement, productivity, and, above all, growth, as her employees got promoted faster than most. People wanted to work for her — she even earned the nickname “Leader Maker.”Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Developing Employees. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
EMPLOYEE ADVOCACY LEADERSHIP DEVELOPMENT TEAM GROWTH MANAGERIAL SKILLS PERFORMANCE MANAGEMENT
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