The Porn Business Isn't Anything Like You Think It Is

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The Porn Business Isn't Anything Like You Think It Is
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'Adult content has driven more important tech adoption than anything.' (From 2015)

"For adult companies, it's chaos. It's fragmented. It's broken. It's blocked," Adams says. "You have to build your own newsletter service. You have to build your own billing system. All the game tools for distribution and ads—none of that is available to adult companies. All the awesome stuff that everyone expects you to have is blocked."

That means adult operations need people like Chris O'Connell. After building the Mikandi video engine, O'Connell helps run a side business, Sendfaster, that sells similar technology to other operations, including customers outside the adult industry. Video tech isn't just a cost. It's a source of revenue. "The realities of the adult industry have meant that companies have to be scrappy," O'Connell says.

And yet, no matter how much technology people like O'Connell are willing and able to build, they will still reach enormous roadblocks—just because their tech handles adult content. In 2013, O'Connell landed a ticket to Google I/O, the company's annual developer conference, and he was among the few who had the opportunity to purchase a pair of Google's computerized eyewear.

VR and its cousin, "augmented reality," are controlled by the big corporations. Facebook owns the Oculus Rift. Microsoft built the Hololens. Google does Google Glass. These will treat porn at least like Android treats porn—or maybe even like Glass treated porn when O'Connell unveiled his app. In other words, they won't allow it through official channels and maybe not at all.

Yes, the adult industry will build virtual reality porn. It has already started. Glider's CMP Corp offers 180-degree and 360-degree videos through a site called BadoinkVR.com. But in more ways than one, porn VR will sit on the fringes of the Internet. And the mainstream services will offer VR that's pretty porn-like. No, really. If we can communicate with each other via virtual reality, we will trade pornography—or stuff that's close to it.

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