See the pitch deck the former CMO of MySpace used to raise $2 million to build cannabis lifestyle brand Pilgrim Soul
The cannabis lifestyle brand Pilgrim Soul just raised a $2 million seed round.CEO Shawn Gold says the company is focused on cannabis-fueled creativity.As the chief marketing officer at companies like Myspace, Lowell Herb Co., and TechStyle Fashion Group, Gold said he had to imagine new process systems and structures and think of creative solutions to complicated problems.
The startup, which sells cannabis vapes in California and ancillary products like creative journals across the US, just raised a $2 million seed round from top cannabis investors like Merida Capital Holdings and Beehouse. Meaningful Partners and Michal Diamant, the founder of Skip Hop, also participated in the round.
Gold told Insider he originally thought the journal would be a"breakeven giveaway thing" to gift to customers who bought the company's cannabis products. But the company rethought revenue plans amid the pandemic and wound up selling about $5.8 million worth of journals in 15 months. Today, it offers several varieties of journals and other stationary materials for cannabis consumers.
He said that strategy would pay off as the company looked to license its products around the country. Pilgrim Soul says its brand targets the "creative class": those who use creativity to both create art and solve problems at their jobs.The creative class includes artists, entrepreneurs, and scientists, according to the startup.Gold wants to build a "tool set" to help customers enhance their creativity while using cannabis.Pilgrim Soul Pitch Deck
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