And why women are still getting the raw end of the deal in 2021
So why does it matter so much? Charging more for women’s products gives women less buying power. The knock-on effect is that we have less to save for the future, which, added to the fact women earn less over their lifetimes, were more affected financially by the pandemic and have less in their pension pots, culminates in further economic inequality.We looked at randomly selected products*, comparing the prices of items that are targeted at women to those for men.
. Otherwise, assuming you buy all the products we looked at once a year for the rest of your life, you’ll be spending £6,729.52** more than men on these over a lifetime.While products aimed at women aren’t necessarily pink anymore, advertisers are still using purpose-driven marketing to appeal to us and charging us more for them. “Women tend to be broad-based in values, putting social justice and equality high on the agenda,” explains Kelly Hearn, psychotherapist and co-founder of.
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