Inc. 5000 entrepreneur, martech and AI thought leader, co-founder of Ntooitive Digital and Nloop.AI. Read Vikas Khorana's full executive profile here.
In the ever-evolving landscape of technological advancements, each leap forward brings with it a mixture of excitement and apprehension. This is not new.because he thought it would weaken the capacity for memory and threaten the oral tradition.
As we navigate the early stages of this AI era, it’s crucial to recognize and address both the opportunities and challenges that these powerful tools present. AI is not a passing fad—it is an indelible part of our future.in the 1990s, for example, it wasn’t about teaching people how to have perfect spelling. It was offloading a non-creative task, in which no human could ever achieve 100% accuracy to computers.
Marketers, for instance, can embrace AI for its ability to augment their abilities rather than threaten their roles. By leveraging AI for tasks like data analysis and automation, marketers can focus on strategic planning and creative work. I’ve never met a marketer who wishes for more time with spreadsheets and less time connecting with customers and creating a brand story.As with all new technology, trust must be established.
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