“The greatest risks often yield the best rewards. I eased into the business slowly, and once I knew I had a good, profitable thing going, I gave it my all,' said Kellie Hart, owner of RideWitUs LA Bike Club & Store.
show there’s also been a surge in new businesses despite the pandemic, with Black communities experiencing the greatest increase in business registrations.Kellie Hart began riding her bike in the spring of 2020 to relieve stress from the pandemic. Then she started inviting friends. By July, a Tuesday ride attracted more than 100 cyclists.
“They seized it back and busted up the asphalt so that nobody could use it. Then they threw a ‘for sale’ sign up,” Hart recalled. “It tore me apart. This is a block that I come up and down all the time. For two years, it was just a reminder.” The rides became more frequent, and one by one, Hart’s crew got bigger. Friends brought friends, and sometimes people out biking alone saw the group of young, mostly Black and Latino cyclists and joined them. By April 2020, the informal bike rides had a schedule and the group had evolved into a club.he reached out when he saw her posting about the bike rides. He’s been a part of RideWitUs since the earliest days and also serves as its resident photographer, documenting each ride.
“Everyone’s accepted. Everyone feels welcome,” Nickleberry said. “You get a flat, it doesn’t matter. Someone’s gonna stop. I don’t know your name. But I’m going to stop to help you because you’re here with us.”
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