Everyone’s aware that the pandemic of 2020 and 2021 has been a time of unprecedented growth for Amazon.
Further, Amazon recently launched a program called DSP that currently includes more than 1,500 such partners. Since Amazon is known for having a hands-off relationship with sellers, this creates an opportunity for firms like Canopy., which sells foot and shoe deodorizing sprays on Amazon. In three months, Rocket Pure raised its conversion rate to 72.8% along with a 31% boost in sales revenues. Those gains came despite lowering their price during that period.
Though Amazon is a vibrant marketplace, Burt said that the world has changed in the two years or so since Covid hit.
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