The Only Way is Essex indie Lime Pictures has unveiled UK entertainment vet Mirella Breda as its Chief Creative Officer, Unscripted. Breda, Escape to the Chateau indie Two Rivers Media’s Head…
producer Initial, will oversee the division that will forge popular factual shows for the domestic and global market. Tyekiff is departing soon to launch her own production company while Rebecca Kenny-Smith was recently promoted to Director of Programing, Unscripted for the new division.
Lime MDs Kate Little and Claire Poyser said of Breda: “With her extensive experience across the unscripted space, from format creation and shaping through to pitching and making, along with her reputation as a first class creative leader, she has the perfect credentials for this exciting new role.” Breda described the breadth of the new division’s unscripted slate as “exceptional, a hive of creativity produced by some of the best people in the business.”indie Lion will focus solely on specialist, premium factual and kids TV. Lion Creative Director Emma Morgan, Jonathan Meenagh and Anna Abenson are all exiting.
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