Given Ye showed up at 424’s store opening in Los Angeles last year, founder Guillermo Andrade anticipates a strong turnout for his first proper runway show in Paris, and he promised to be respectful of the timing. The brand presented its fall 2025 collection at the Maison de l’Amérique Latine at 4 p.m.
Here WWD spotlights four brands showing for the first time on the men’s calendar: the final line launched under the direction of Issey Miyake; a label that owes its name to a come-hither; a sustainable women’s label branching out into menswear made with Nona Source deadstock fabrics, and Guillermo Andrade’s Los Angeles-based luxury streetwear label 424.
Continuous investment in product development is what has kept the brand going in the past decade, according to the Guatemala-born Andrade, who now spends half of his time in factories in Italy. The brand is now stocked at 60 stores worldwide, including Printemps, Harrods, GR8 and H. Lorenzo. If he prefers to remain anonymous and hide his face in pictures, it’s because “it’s simple like this, the only focus is on the work,” he said.
For Coucou Bebe’s “Testosterone” collection, Kanoush looked to exiled Russian artist Pyotr Pavlensky, whom he met on the streets of Paris. Rather than a turn on the runway, the clothes were to be showcased in the cage during mixed martial arts clashes staged on Tuesday night in collaboration with sports promoter Hexagone MMA.
The three are veterans of the Miyake Design Studio, working as both designers and engineers. Kobayashi, in particular, has a focus on textile design. “Our vision is to combine ‘functionality’ and ‘beauty’ to support everyday life,” they also said. “Just as Issey Miyake, our founder, liberated people through concrete ideas such as pleats and A-POC, we aim to create products that transcend all the current barriers of design to bring new perspectives to many people,” the trio added.
Titled “Lost Objects,” it will unfold in two phases; the first will showcase her signature dreamy dresses before moving on to something “a little bit darker” with shapely suits, intricate outerwear and handcrafted leather corsets.
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