There’s still immense potential on Facebook’s advertising to grow a business… FAST. But if you’ve ever tried advertising on Facebook, chances are, you’ve made a certain fatal mistake.
1. Don’t Talk About Yourself, Talk About Your Reader
"Too many ads take the approach of 'Hey, here’s my brand, this is what I’m selling, buy it now!’ Nobody’s going to engage with that ad, because it doesn’t relate to something they care about. Instead your goal should be, as Robert Collier said, 'to enter the conversation in your prospect’s head.’” Pittman says.Those are the issues that will grab their attention.
"If your company makes personal planners, for example, it would be easy to write an ad focusing on features like the quality of the paper, how the lines are structured on the page, and so on. But that’s not going to grab anyone’s attention. So instead, write an ad that tells a story and talks about how this product can help busy moms get their life in order. This kind of ad catches moms mid-scroll, provokes conversation in the comments , and sells planners like hot cakes.
"Just remember that Facebook is a social network, where people come to connect with others and learn more about the topics that really matter to them. If you can craft an ad that leverages the social nature of this channel, you’ll gain a leg up on your competition by running Facebook ads that generate more engagement, reach, and ultimately revenue,” reminds Pittman.
If you’ve studied Facebook advertising, no doubt you’ve heard of Molly Pittman, she’s one of the best. Take her tips to heart and crush your next ad!
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Facebook will suffer a coronavirus-related hit to its ads business, Needham analysts sayNeedham analysts lowered Facebook revenue and earnings per share estimates for the first half of the year as consumer demand falls and ad projections start to decline.
Read more »
Facebook removed misleading census ads from Trump's campaign - Business InsiderThe ads made it seem as if respondents would be taking part in the official 2020 US census.
Read more »
Stealth political ads flourish on FacebookMore than half of Facebook pages that featured U.S. political ads failed to disclose who was behind them, NYU researchers found.
Read more »
Facebook temporarily bans ads, listings for medical face masks amid coronavirus outbreakThe social media giant said it will begin to enforce the temporary ban on these type of ads 'over the next few days.'
Read more »
Facebook banning ads for medical masksFacebook said it is banning ads and commerce listings selling medical masks, but the CDC says masks are not recommended for the general public.
Read more »