Luxury fashion labels strive to be both unavailable and everywhere at the same time. The Olsen twins enforce exclusivity by forbidding capturing and sharing catwalk content on iPhones at their resort 2025 show. Celebrities like Jennifer Lawrence and Kendall Jenner are unofficial poster girls for The Row's designs.
Ubiquity and exclusivity are the tether ends of a rope binding the fashion industry together. It’s a dichotomy perhaps endemic to the very notion of desirability, as luxury labels strive to be both unavailable and everywhere at the same time. No one understands this more than the Olsen twins, who forbade their resort 2025 show-goers from capturing and sharing catwalk content on their iPhones.
They were, instead, given Japanese notepads and pencils–analog, intellectual–to jot down their captions. Sorry, I mean thoughts. It’s fortunate, then, that a number of the world’s most photographed celebrities–including Jennifer Lawrence, Kendall Jenner, and Zoë Kravitz–have become unofficial poster girls for The Row’s design
Olsen Twins Fashion Industry Luxury Labels Exclusivity Ubiquity Resort 2025 Catwalk Content Iphones Japanese Notepads Pencils Celebrities The Row
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