Official fest flooded with grassroots organizing and anti-SX showcases
. Most opted to perform at unofficial gigs, if not ones in direct SXSW opposition. In the wave of grassroots activity, they had plenty of opportunities.
It started with four artists. Days before SXSW 2024 began, Ella O’Connor Williams, who performs as Squirrel Flower, announced on Instagram that she would not be participating. “SXSW is platforming defense contractors including Raytheon subsidiaries as well as the U.S. Army, a main sponsor of the festival,” she wrote.
The artist spoke while watching his fellow artists perform on the plaza in front of Austin City Hall as part of the Austin for Palestine Coalition’s ANTI-SXSW Fest. The outdoor locale became an indie rock who’s-who as the multiday mini-festival looped in emo label Topshelf Records. The demonstration also featured a pop-up from the Falasteen Street Museum, a public education project detailing the history of the Israel-Palestine conflict.
Impacts to the fest showed in shuffled showcase schedules, last-minute lineup replacements, and plenty of online conversation. Early in the week, New York post-punks cumgirl8 posted a meme about whether protesting the festival in person or boycotting would make a stronger statement, captioning the post, “We lose money either way.” They later opted to drop out.
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