The hosts of the hit 'Normal Gossip' podcast (mckinneykelsey + alexlaughs) give Rolling Stone their guide on how to give—and get—good dirt.
) — which devotes each episode to an anonymized story of a real-world drama — break down what constitutes good gossip, how to dish responsibly, and which subjects are untouchable.Sharing stories about people isn’t just shooting the shit — it has a purpose. “Gossip as a way to reinforce social standards and create rules for the community has always existed,” explains McKinney.
“It has everything to do with the amount of power that the people have and the power that the narrative about them has. So if that narrative is refuted or undercut in some way, that’s going to have an equally powerful effect, either for good or evil.”It’s bad enough to try to get into the head of your favorite pop star, but still worse to go after an unknown, unfamous individual. “There’s this idea of unintentional virality that everybody now in the world is vulnerable to,” says Laughlin.
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