The No. 1 factor behind Americans' most successful investments—and their worst

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The No. 1 factor behind Americans' most successful investments—and their worst
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In a recent Schwab client survey, investors said patience through volatility was the top reason behind their most successful trades.

Think of your biggest investing success. Maybe it was a mega-sized company whose stock you bought when it was just a startup. Maybe you got in and out ofThere are many reasons why a particular trade might be your most successful, but when asked, investors identify one factor above all others., 33% of investors attributed their greatest investing success to patience through volatility. Careful research and high returns took the other spots on the podium.

"If you bought a stock expecting a big, secular change to happen over the next several years, you can be more patient knowing that this is something you identified ahead of time that's going to take some time to play out," he says. "The conventional story around research is that you need an hour a day per company that you're invested in," he says."Think about how many hours we have in the day for our other interests that aren't investing or researching companies."

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