The new, skater-tested Eva Byxa jean is “13.5 ounces of yummy denim, straight cut, slightly tapered,” according to Eva Hardware founder Per Larsson Persson.
Lots has been written about Södermalm. Stockholm ’s Williamsburg is known for its hipsters, bars, and vintage shops. Skateboarding and skate culture weren’t really part of that conversation until a few months ago when Eva Hardware opened with a mission “to be a part of saving Swedish skateboarding.” Per Larsson Persson, Eva Hardware’s founder, has been skating for decades. “My grandma gave me my first skateboard, and after that I was hooked,” he says. “It was perfectly dangerous and strange.
We sat on the couch, talked to the older guys, and asked them questions. But the kids now don’t know that experience, so we have to teach them, and that’s really beautiful.” The Eva byxa is on sale from Friday, October 25, 2024. Here, Persson tells us more about the shop and its activities. How did you come up with the name? Per Larsson Persson: When we first started playing with the idea of a skate brand, I was into old-lady aesthetics, like granny squares and chinaware.
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